The dark side of India’s Big Billion Days and Great Indian Festival

Who really pays for the discounts? Nishani.in · Indian e-commerce investigation · 9 October 2026 Every year, millions of Indians wait for Flipkart’s Big Billion Days and Amazon’s Great Indian Festival. Smartphones that once seemed unaffordable suddenly appear within reach. Electronics, fashion, appliances and household products are advertised with enormous...

Nothing Sells If Nobody Knows It Exists: The Courage to Tell the World About Your Baby

There is a brutally simple truth in business: A great product nobody knows about is still a product nobody buys. That doesn’t mean being arrogant. It means refusing to let silence become the reason your dream fails. Every entrepreneur creates something emotionally personal. It becomes their baby. They spend months—or...