Exposing Market Malpractices: How Companies Deceive Consumers

In today’s fast-paced and consumer-driven market, various tactics and malpractices are employed by corporations worldwide to manipulate consumer behavior and maximize profits. These unethical practices range from deceptive pricing to planned obsolescence.

One alarming tactic reported was Uber‘s differential pricing, where the app allegedly displayed higher prices to customers whose mobile phones had lower battery levels, assuming these users would be desperate to book immediately. This practice, initially dismissed as speculation, was later confirmed by an insider, underscoring how companies exploit urgency to hike profits.

Planned obsolescence is another prevalent malpractice employed by major smartphone brands like Apple and Samsung. When new phone models are introduced, older models reportedly experience performance degradation through software updates. This deliberate slowdown compels consumers to purchase new devices prematurely, driving continuous revenue streams at the expense of consumer choice and satisfaction.

Similarly, recent consumer complaints highlight differential pricing on quick-commerce platforms such as Zepto, where products show varying prices depending on whether an iPhone or Android device is used. Users reported higher prices displayed on iPhones compared to Android phones for identical items, suggesting device-based price discrimination that unfairly targets particular user segments.

Another deceptive method involves reducing the quantity or weight of products while maintaining the same selling price. Popular examples include Parle-G biscuits, traditionally available in ₹5 and ₹10 packs, which have gradually reduced in weight to maintain price consistency amidst rising production costs. Though seemingly minor, such reductions significantly affect consumer value.

Moreover, Apple‘s restrictive repair policies exemplify another strategic malpractice. iPhones are intentionally difficult for consumers to open or repair independently. This practice ensures repairs—and consequently profits—remain within Apple’s service network, preventing third-party vendors from competing in the repair market.

To combat such widespread malpractices, consumers must stay vigilant, well-informed, and advocate for greater transparency. Regulatory bodies need stringent laws against unfair trade practices and consistent enforcement to safeguard consumer interests. Encouraging competition, promoting independent product reviews, and supporting the right-to-repair movements can also provide substantial solutions.

Ultimately, informed consumer advocacy and robust regulatory oversight remain essential to counteract these manipulative tactics and foster a fairer, more transparent marketplace.

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