AI’s House of Cards: Why This Boom Could Crash Hard
🔥 AI is not the future you think—it’s a financial illusion waiting to collapse.
Behind every shiny chatbot and coding assistant you pay for, there’s a dirty secret: the money flowing out is 10 times bigger than the money flowing in. Startups are bleeding, Big Tech is faking profitability with investor cash, and the only ones laughing are chipmakers and power companies. What looks like a trillion-dollar revolution today is actually a house of cards, and when the wind blows, this glittering tower will crumble into dust—taking thousands of businesses, jobs, and dreams down with it.
How the Money Really Flows
Let’s follow the dollar:
- You pay $200 a year for an AI app.
- That app pays $500 to OpenAI for API access (most of which is subsidized by venture capital).
- OpenAI pays $1,000 to Amazon (AWS) for computing power (again, partially subsidized).
- Amazon then pays $10,000 to Nvidia for GPUs.
So at every step, the cost goes up, not down. Everyone in the middle is bleeding cash. Only Nvidia and electricity providers are laughing all the way to the bank.
This is not a sustainable business model—it’s a money bonfire fueled by investors who hope growth will eventually cover losses. Spoiler: it won’t.
The Cracks in the Castle (One by One)
- Apps charge less than they spend. If you earn $200 but spend $500 to serve the customer, you’re digging your own grave.
- VC money is life support. Without investors pouring in billions, most AI companies would be dead tomorrow.
- Dependence on middlemen. Every AI startup is chained to the same supply line: OpenAI → AWS → Nvidia. If one raises prices, the rest collapse.
- GPU monopoly. Nvidia controls the chips. They decide the rent, and everyone else pays. No competition means endless bleeding.
- Electricity is the hidden killer. AI runs on massive electricity bills. Rising energy prices = rising losses.
- Too many clones. Thousands of apps built on the same models. Most are just different skins on the same API. Customers won’t pay for the 1,001st copy.
- Open-source threat. Free, open models are improving fast. Why pay premium when cheaper or local options exist?
- Legal time bomb. Copyright cases and lawsuits for using scraped data are piling up. If courts force payouts, costs will skyrocket.
- User fatigue. The initial “wow” wears off. People downgrade, churn, or move to free alternatives.
- No real moat. If your app is just a prompt calling OpenAI, you don’t own a business—you own a fragile side project.
How the Collapse Will Unfold
This won’t be an overnight crash—it will be a slow-motion landslide:
Stage 1 (6–12 months):
- Quiet price hikes.
- Usage caps dressed up as “safety” measures.
- More outages, queues, and slow responses.
Stage 2 (12–18 months):
- Wave of AI startups shutting down or getting sold for cheap.
- Clouds bundle AI into vertical services (locking in customers but squeezing startups).
- Lawsuits and licensing fights drag margins further down.
Stage 3 (18–30 months):
- The “AI winter” begins.
- Only a few players survive—those who either own their models, control their data, or solve real-world problems profitably.
- The hype burns out. The castle erodes into sand.
The Brutal Truth
AI is not going to disappear. But the current gold rush—where everyone thinks they can spin up an app and become a unicorn—will die. What will remain is boring but profitable AI: tools that process insurance claims, catch fraud, design textiles, or automate factory workflows.
In short: the spectacle ends, utility remains.
And yes—the real winners will still be Nvidia and power companies, because no matter who wins or loses, they get paid first.
What Should Young Entrepreneurs Do Now?
If you’re building in AI, don’t become another card in this shaky castle. Here’s how to survive the storm:
- Stop copying, start specializing. Don’t build another chatbot clone. Pick one deep vertical (healthcare, law, handloom, logistics) and solve a painful, expensive problem.
- Own your costs. Track exactly how much one user costs you in compute. If every customer is a loss, fix it or quit.
- Go small, not big. Use smaller, efficient models. Quantized, fine-tuned, or local-first models will save you. Giant models will bankrupt you.
- Build a moat with data. Proprietary or exclusive data is your weapon. Without it, you’re just renting someone else’s tech.
- Cache like crazy. Most prompts are repeats. Store, reuse, and cut your bill.
- Prepare for legal battles. Start thinking about licensing, provenance, and traceability. Those who pay creators now will avoid lawsuits later.
- Plan for survival, not hype. Can your startup survive 90 days without new funding? If not, you’re just VC-dependent.
- Outcomes > Tokens. Charge customers for results, not for “access to AI.” Nobody cares about tokens—they care about finished work.
- Stay flexible. Don’t lock yourself to one API or one provider. Be ready to switch fast.
- Think 10 years, not 10 months. Build for the world after the hype dies. That’s where real value lies.
The Future in One Line
AI today is a castle of cards built on investor cash. In the next two years, it will crumble. The survivors will be those who turn AI from a magic trick into a real, reliable tool.
👉 Nishani.in readers: The storm is coming. Don’t just clap at the fireworks. Build the bunker.