Posts by: Nishanth Muraleedharan

Hi, I’m Nishanth Muraleedharan (also known as Nishani)—an IT engineer turned internet entrepreneur with 25+ years in the textile industry. As the Founder & CEO of "DMZ International Imports & Exports" and President & Chairperson of the "Save Handloom Foundation", I’m committed to reviving India’s handloom heritage by empowering artisans through sustainable practices and advanced technologies like Blockchain, AI, AR & VR. I write what I love to read—thought-provoking, purposeful, and rooted in impact. nishani.in is not just a blog — it's a mark, a sign, a symbol, an impression of the naked truth. Like what you read? Buy me a chai and keep the ideas brewing. ☕💭   For advertising on any of our platforms, WhatsApp me on : +91-91-0950-0950 or email me @ support@dmzinternational.com

The dark side of India’s Big Billion Days and Great Indian Festival

Who really pays for the discounts? Nishani.in · Indian e-commerce investigation · 9 October 2026 Every year, millions of Indians wait for Flipkart’s Big Billion Days and Amazon’s Great Indian Festival. Smartphones that once seemed unaffordable suddenly appear within reach. Electronics, fashion, appliances and household products are advertised with enormous...

Nothing Sells If Nobody Knows It Exists: The Courage to Tell the World About Your Baby

There is a brutally simple truth in business: A great product nobody knows about is still a product nobody buys. That doesn’t mean being arrogant. It means refusing to let silence become the reason your dream fails. Every entrepreneur creates something emotionally personal. It becomes their baby. They spend months—or...

The Cloth That Became a Weapon; From Gandhi’s Charkha to India’s Handloom Future

On Gandhi Jayanti, we remember the man who taught India that freedom could begin with something as simple as a thread. Today, October 2, we remember Mahatma Gandhi as the leader of India’s freedom struggle, the man of non-violence and Satyagraha. But there is another Gandhi we should remember. The...