Some people are born into purpose. I was not. I had to fail my way into it. I grew up in Kollam, Kerala, watching my grandfather run a textile business. I didn’t study his ledgers. I didn’t analyse his margins. I just watched him — the way he spoke to...
The Brand That Didn’t Scream… But Built Authority In an industry addicted to noise, discounts, and “Buy 2 Get 3 Free” chaos, 11.11 / eleven eleven chose silence. No aggressive ads. No mass production. No compromise. Founded in 2008 by Shani Himanshu and Mia Morikawa, the brand built itself on...
SHEIN just published a report. 15,000 customers. 21 countries. Branded as a circularity study. The headline finding: their customers are actually quite responsible. They wear clothes 50 times before discarding. They care about price. The problem, SHEIN concludes, is lack of recycling infrastructure. Convenient. Very convenient. Because what the report...
In most cultures, people believe that as someone grows older, they become calmer, wiser, and more focused on family. Grandparents are usually seen as people who guide the younger generation and spend their time caring for children and building peace within the family. But in some families, the story is...
There are moments in life when you don’t just win… you make everyone else in the room question their life choices. Shark Tank India Season 5, Episode 19 had exactly that moment. A young founder walks in. Aman starts doing his usual “main toh alpha hoon” routine. The sharks start...
Fast fashion didn’t just make clothes cheaper. It made waste fashionable, toxins normal, and disposability aspirational. For decades, the global fashion industry chased one obsession: speed. Faster production. Faster trends. Faster profits. Somewhere along the way, it forgot two inconvenient truths: Clothes sit on human skin for 10–16 hours a...
Here’s the truth most startup stories won’t tell you upfront. Purpose, Passion, and Paycheck don’t magically align. They collide. They argue. They demand patience. And in India—especially in fashion—they test your spine every single day. This is not a feel-good founder diary. This is how I’m trying to fix a...
Let’s start with the line that triggers founders and customers alike: If your product costs ₹100 to make, you should sell it for ₹800. If you want breathing room, sell it for ₹1,000. At first glance, it sounds like daylight robbery. At second glance, it’s basic survival. Because that ₹100...
A reality check every salaried professional needs—before reality does it for you. For years, we were sold a comfortable lie: Get a job. Work hard. Be loyal. You’ll be safe. Then layoffs happened. Then COVID happened. Then AI walked in without knocking. And suddenly, that “secure job” started looking like...
🚀 (A true “from zero to hero” story in India’s e-commerce world) 🌱 The Beginning In 2015, two IIT Delhi graduates — Vidit Aatrey and Sanjeev Barnwal — started Meesho in Bengaluru with one simple idea: “What if anyone could start their own online shop right from their phone?” At...
