Category "Fashion"

The Golden Empire of India: How Do So Many Jewellery Brands Become Rich Despite Fierce Competition?

From Kerala’s jewellery giants to Tanishq’s nationwide dominance, India’s gold business raises a fascinating question: Is the real money in selling gold, or in understanding the Indian obsession with it? Walk through almost any major town in Kerala, and you will notice something remarkable. One jewellery showroom opens, and soon...

The Cloth That Became a Weapon; From Gandhi’s Charkha to India’s Handloom Future

On Gandhi Jayanti, we remember the man who taught India that freedom could begin with something as simple as a thread. Today, October 2, we remember Mahatma Gandhi as the leader of India’s freedom struggle, the man of non-violence and Satyagraha. But there is another Gandhi we should remember. The...

Why Handlooom.com Does Not Follow the Traditional Handloom Retail Model

A Different Way of Buying Handloom — Built Around the Customer, Not Excess Inventory Handlooom.com, a brand of DMZ International Imports & Exports Pvt. Ltd. and associated with the Save Handloom Foundation, operates on a different business model from conventional fashion and handloom retailers. We do not believe that handloom...

When Age Becomes a Weapon: How to Deal With Toxic and Controlling People After 70

Growing old deserves respect. It does not give anyone the right to control everyone around them. There is an uncomfortable subject that Indian families rarely discuss openly. What happens when a parent reaches 70 or 75 but becomes more controlling, more interfering, more demanding and more destructive—not less? Some elderly...

Journal Entry #012 : Doing Good Isn’t Free: The Financial Reality Behind Every Public Charitable Trust in India

Every day we hear about charities receiving donations from individuals, support from companies through Corporate Social Responsibility (CSR), and even grants from international organisations. We admire the schools they build, the hospitals they support, the lives they transform, and the communities they uplift. Yet very few people ever stop to...

Journal Entry #007 : If Handmade Products Sell for Thousands, Why Do So Many Weavers Still Struggle?

This is probably the hardest question I’ve been asked since starting Handlooom.com. “If a handloom saree sells for ₹8,000 or ₹15,000, why isn’t the weaver wealthy?” At first glance, it seems like an obvious contradiction. Expensive products. Highly skilled artisans. Centuries-old craftsmanship. Yet many weaving families continue to face financial...