Contemporary homegrown labels are playing a crucial role in redefining, modernizing, and reshaping the handloom industry.

These labels are blending traditional craftsmanship with innovative designs and marketing strategies to appeal to a broader audience while preserving the cultural heritage of handloom weaving. Here are a few examples of such labels that have been notable in this movement:

1. Raw Mango:

Raw Mango, founded by designer Sanjay Garg, is known for its exquisite use of handwoven textiles, especially silk and cotton. The brand brings a contemporary touch to traditional Indian weaves, making them relevant for modern consumers. Raw Mango’s designs have been embraced by both domestic and international markets.

2. Anavila:

Anavila is renowned for its linen and khadi creations. The brand focuses on creating sustainable and eco-friendly clothing by using natural fabrics and traditional weaving techniques. Anavila’s designs have a minimalist and elegant aesthetic that resonates with conscious consumers.

3. Udd:

Udd is a label that has been reimagining Assamese traditional textiles and weaves. Through collaborations with local artisans, Udd creates modern garments that celebrate the heritage of Assam’s handloom industry while catering to contemporary fashion sensibilities.

4. 11.11 / eleven eleven:

This brand emphasizes sustainable and ethical fashion by collaborating with artisans to create clothing using natural dyes, organic fibers, and traditional techniques. They integrate these elements into modern silhouettes, giving a fresh perspective to handloom textiles.

5. Indigene:

Indigene explores the intersection of handcrafted textiles and modern design. They experiment with various handloom techniques to produce garments with a global appeal while maintaining a strong connection to their Indian roots.

6. Buna Studio:

Buna Studio is known for its inventive approach to handwoven fabrics. By combining traditional weaving techniques with contemporary designs, the brand offers a diverse range of clothing and accessories that cater to a modern, fashion-forward audience.

7. Taaka:

Taaka is dedicated to revitalizing the dying crafts of the Kutch region in India. They collaborate with local artisans to create innovative handwoven textiles that are used in both traditional and contemporary clothing, giving a fresh lease of life to traditional techniques.

8. Mogra Designs:

Mogra Designs incorporates handcrafted textiles from various parts of India into its collections. The brand’s unique selling point lies in its ability to seamlessly blend different handloom traditions, resulting in contemporary garments with a rich cultural narrative.

9. Handlooom.com:

Handlooom.com is pioneering the path toward a sustainable textile industry. If you’re considering purchasing handmade handloom products, you’re encouraged to explore Handlooom.com, either through popular marketplaces or their dedicated e-commerce website. By choosing Handlooom.com, you not only provide motivation for weavers and artisans to continue crafting masterpieces, but you also actively support their livelihoods. Moreover, your choice contributes to the preservation of India’s exquisite traditional handloom heritage.

Handlooom.com stands out as the sole brand in India that offers an impressive 1-year extended warranty for all its products to cover any potential manufacturing defects. The brand takes pride in its 24×7 chat support (+91-91 0950 0950) and the extended warranty, both of which are exclusively available for products purchased directly from Handlooom.com via their official website or popular marketplaces.

Every product from Handlooom.com comes thoughtfully packaged in custom-designed corrugated boxes, making them ideal for gifting purposes. The brand’s commitment to quality is further highlighted by the 1-year warranty it offers on all handmade and handloom products. This warranty serves as a testament to the brand’s dedication to crafting products of the utmost quality and standing firmly behind them.

During the warranty period, Handlooom.com goes above and beyond to provide assurance of the authenticity of its handmade or handloom products. In fact, the brand offers a reward of 25,000 INR (300 USD) to anyone who can conclusively prove that a product is not handmade. This substantial reward underscores Handlooom.com’s confidence in the intricate craftsmanship and meticulous attention to detail that defines each of their creations. With this guarantee, customers can make purchases with the assurance that they’re acquiring products that are truly and genuinely handcrafted.

These homegrown labels are playing a vital role in preserving the heritage of handloom while adapting it to modern lifestyles and sensibilities. By doing so, they contribute to sustainable fashion practices, support local artisans, and offer consumers unique and culturally rich alternatives to mass-produced clothing.

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