Just Make It Exist First — You Can Make It Good Later

If there’s one rule that’s built every real company I’ve ever started, it’s this one.

“Just make it exist first. You can make it good later.”

It sounds simple. But it’s the line that separates dreamers from doers — and survivors from storytellers.

When I started DreamFriendz, I had nothing but a sketch, an idea, and blind belief. No fancy funding, no big PR launch, no “mentor” deck. Just a dream.
It wasn’t perfect — far from it. The product was raw, the systems messy, and the nights sleepless. But it existed. And that made all the difference.

Because once something exists, you can shape it, test it, fix it, and evolve it.
Ideas rot in notebooks; prototypes grow into revolutions.

Years later, when Handlooom.com was born, that same mantra followed me like an old friend.
Everyone asked, “Why handloom? Why blockchain? Why so complex?”
And I said, “Because it needs to exist.”

Before perfection, before polish, before investors and buzzwords — I wanted authenticity to exist.
A real, transparent, weaver-first marketplace that didn’t just sell fabric, but carried stories, sweat, and soul.

And yes, it wasn’t easy.
The first samples were delayed. The tech glitched. Some people thought “blockchain for sarees” was insanity.
But we launched anyway.
Because existence beats perfection every single time.

Today, when customers tap an NFC chip on a dhoti and see the entire journey — from yarn to loom to artisan — that’s not just technology. That’s proof of persistence.
A reminder that every imperfect start is the seed of something extraordinary.


What most founders miss

Most people wait.
They wait for the “right time,” “perfect version,” or “better funding.”
But by the time perfection knocks, the moment’s gone.

Startups don’t die because of failure; they die because they never begin.
Every brand you admire today once looked half-baked on day one — Apple in a garage, Amazon selling books, or in my case, Handlooom.com with a handful of dhotis and a vision to protect weavers.


From DreamFriendz to Handlooom.com — the constant truth

DreamFriendz taught me how to dream.
Handlooom.com taught me how to make dreams real.

Between those two dots is this single truth:

Start ugly, fix later.
But start now.

Because perfection is a luxury. Momentum is survival.


Final Thought

Every founder should tattoo this on their wall:
Just make it exist first. You can make it good later.

Because someday, what you rushed to make exist… might just become the thing that makes history.

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Hi, I’m Nishanth Muraleedharan (also known as Nishani)—an IT engineer turned internet entrepreneur with 25+ years in the textile industry. As the Founder & CEO of "DMZ International Imports & Exports" and President & Chairperson of the "Save Handloom Foundation", I’m committed to reviving India’s handloom heritage by empowering artisans through sustainable practices and advanced technologies like Blockchain, AI, AR & VR. I write what I love to read—thought-provoking, purposeful, and rooted in impact. nishani.in is not just a blog — it's a mark, a sign, a symbol, an impression of the naked truth. Like what you read? Buy me a chai and keep the ideas brewing. ☕💭   For advertising on any of our platforms, WhatsApp me on : +91-91-0950-0950 or email me @ support@dmzinternational.com