India’s Protein Boom: Startups Sparked the Fire, Now Amul Fans the Flames
There’s a protein gold rush happening in India. New brands are popping up every other week, each promising the cleanest, leanest, most bioavailable source of protein. The market is suddenly crowded—gym bros, moms, dieticians, fitness influencers, and even your WhatsApp uncle now have opinions on whey, soy, pea, and casein....









