The 10-Minute Lie: How India’s Fast Delivery Apps Built a Billion-Dollar Empire on Broken Backs
Welcome to modern India — where groceries arrive faster than an ambulance, but humanity moves slower than a traffic jam. Blinkit, Zepto, Swiggy Instamart — and the once-hyped Dunzo — built their billion-dollar empires on a dangerous promise: “10-minute delivery.” It sounded futuristic. But behind the shiny app icons lies...