Stop Selling Us Stuff We Don’t Need

Seth Godin said:
“Don’t find customers for your products. Find products for your customers.”

Sounds easy, right? But most big brands and “cool” startups do the opposite. They make products nobody asked for, then spend huge money trying to convince us we can’t live without them.

Let’s be honest —
Customers are not stupid. We’re just tired of being bombarded with useless products.

Who’s Doing This? Let’s Call Them Out

1. Fashion Brands & Fast Fashion

Shein, H&M, Zara — you keep launching “new collections” every week, not because we need them, but because you want more sales. People’s cupboards are already full. No one needs another synthetic “eco-friendly” dress. But you’ll still pay influencers to tell us it’s a must-have.

2. Mobile Companies

Apple, Samsung — every year you release a “new model” with a slightly better camera or a new color. Customers have been asking for longer battery life and phones that are easy to repair, but you ignore that because it won’t sell as many phones.

3. Food & Drink Companies

PepsiCo, Nestlé — every few weeks you launch another strange flavor, “healthy drink,” or “low-fat” snack that’s still full of sugar. People want healthy, affordable food, but instead, you give us things that look nice on Instagram.

4. E-Commerce Platforms in India

Flipkart, Amazon India — you push “flash sales” full of cheap products people never planned to buy. Instead of showing useful items, you dump the same imported junk with 10 different fake brand names.

The Real Problem: Big Egos, Small Listening Skills

Companies are in love with their own ideas. They think customers will adjust to them. But here’s the truth — people don’t buy what you make, they buy what solves their problem now.

That’s why we see so many failed launches — like smart fridges, QR code T-shirts, and yet another ride-hailing app no one needed.

Listen or Lose

If brands actually listened, they’d hear this:

• Fashion buyers: “Give me fewer, better clothes that last.”
• Tech buyers: “Make phones stronger, fixable, and worth upgrading.”
• Food buyers: “Give me clean, healthy food at a fair price.”
• Online shoppers: “Stop pushing junk. Show me quality products.”

Instead, companies spend crores making things nobody wants, then crores more trying to trick people into buying them.

The Hard Truth

If you’re still searching for people to buy your unwanted products, you’re already in trouble. The future belongs to brands that focus on finding the right products for their customers — not forcing the wrong ones onto them.

The customer is not your problem.
Your arrogance is.

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