The Numbers Are Like Nothing We’ve Seen in 25 Years

- - Advice, AI, Business

Because this time, the cost isn’t money alone. It’s electricity, water, minerals… and global dependence.

The tech industry has seen hype before. Too much hype.

We’ve seen dot-com companies selling air.
We’ve seen crypto companies selling memes.
We’ve seen billion-dollar valuations built on “trust me bro.”

But this AI wave is different.

Because this time, the bubble isn’t made of imagination.

It’s made of real physical infrastructure.

Steel. Silicon. Rare minerals. Power grids. Water pipelines. GPUs. Cooling systems. Data centers.

And that’s why the sentence that’s echoing through boardrooms right now is terrifying:

“The numbers are like nothing any of us who have been in this business for 25 years have seen.”

Because the industry isn’t just spending big.

It’s consuming resources like a civilization at war.


AI Is Not Software. It’s a Power-Hungry Industrial Machine.

The world still talks about AI as if it’s an “app feature.”

Like it’s a button you add on a website.

But AI is not a feature.

AI is a factory.

A factory that must run 24/7, burning electricity every second, whether the company is profitable or not.

And here’s the brutal truth most people don’t realize:

Every single AI query you ask has a cost.

Not a symbolic cost.

A literal cost.

Electricity.


So How Much Power Does One AI Query Actually Use?

Let’s be honest: the exact number varies based on the model size, optimization, hardware, and location.

But even conservative estimates show something shocking.

A single AI query can consume anywhere from a few watt-hours to tens of watt-hours depending on the model and complexity.

That means one AI answer could use electricity comparable to:

  • running a laptop for a noticeable amount of time
  • charging a smartphone multiple times (in some cases)
  • or powering an LED bulb for hours

Now multiply that by millions.

And that’s where the numbers stop being “interesting” and start being terrifying.


One Day of AI Queries = A Small City’s Appetite

A popular AI platform doesn’t handle thousands of queries.

It handles millions.

Sometimes hundreds of millions.

Now imagine:

  • 100 million AI queries in a day
  • each query consuming even a modest amount of energy
  • plus the GPU clusters running nonstop
  • plus storage, networking, redundancy
  • plus cooling overhead

Suddenly AI isn’t acting like a website.

It’s acting like a power plant customer.

This is why the biggest AI companies are no longer competing like software firms.

They’re competing like energy corporations.

And energy is not infinite.


Cooling AI Is Not “Air Conditioning.” It’s Water Consumption.

Here’s the part nobody on social media wants to talk about.

AI doesn’t just burn electricity.

It burns water.

Because data centers generate extreme heat, and many use water-based cooling systems.

That water doesn’t just magically return to the river.

A significant portion of it is evaporated during cooling.

Meaning it’s consumed.

Meaning it’s gone.

And we’re not talking about a few bottles.

Large-scale AI operations can consume millions of liters of water for cooling over time, depending on the location, efficiency, and design.

So when you ask an AI to generate an image, write an essay, or summarize a document…

you’re not just using “cloud computing.”

You’re indirectly tapping into water resources.

In a world already facing water stress, this is not a small issue.

This is a silent environmental tax.


The GPU Problem: AI Is Running on a Chip Monopoly

Now comes the most dangerous bottleneck in the entire AI revolution:

GPUs.

AI needs GPUs like the human body needs oxygen.

No GPUs = no AI scaling.

And here’s the inconvenient truth:

Even Nvidia cannot magically produce unlimited GPUs overnight.

Because Nvidia doesn’t fully “build” the chips alone.

The manufacturing ecosystem depends heavily on global supply chains, especially advanced semiconductor manufacturing dominated by companies like TSMC (Taiwan Semiconductor Manufacturing Company).

And that’s where AI becomes geopolitical.

Because Taiwan is not just an island.

It is one of the most critical pillars of modern civilization.

Phones, laptops, cars, missiles, servers, AI systems — everything depends on semiconductor production.

If that supply chain gets disrupted?

AI doesn’t slow down.

AI collapses.

And the entire tech world collapses with it.


AI Chips Are Not Just Silicon. They Are Rare Earth Politics.

The average consumer thinks GPUs are made from “metal and plastic.”

No.

They are made from a cocktail of rare materials:

  • rare earth elements
  • copper
  • lithium
  • cobalt
  • nickel
  • gallium
  • germanium
  • tantalum
  • and other critical minerals used in high-performance electronics

These are not easy to mine.

They are not clean to mine.

And they are not politically neutral.

Much of the world’s mineral supply chain depends on a handful of regions, often involving:

  • environmental destruction
  • exploitative labor
  • heavy geopolitical control

So when AI scales, it doesn’t just increase cloud bills.

It increases mining pressure.

It increases supply chain wars.

It increases dependency on countries controlling these minerals.

AI is not just a technology revolution.

It is a resource extraction accelerator.


The Real Cost of AI: The World Is Funding a Monster That Eats Everything

Now combine everything:

  • massive electricity demand
  • water consumption for cooling
  • rare earth mineral extraction
  • supply chain dependency on Taiwan
  • GPU shortages
  • escalating hardware prices

And now you understand why the industry veterans are stunned.

Because tech has never behaved like this.

Tech was supposed to be lightweight.

Digital.

Scalable.

Efficient.

But AI is none of those things.

AI is heavy.

AI is physical.

AI is expensive.

AI is dependent on the real world in the most brutal way possible.


Why This Will Kill Small Companies First

This is where the future becomes ugly.

In the old days, a startup could compete with giants.

All you needed was:

  • an idea
  • a developer team
  • cloud hosting

But now?

The new entry ticket is:

“Can you afford compute?”

Because running AI at scale isn’t like paying for a website server.

It’s like paying for an industrial machine that never sleeps.

GPU rental costs are rising.
Cloud costs are exploding.
Inference costs per user are brutal.

And the scariest part?

If your AI product becomes popular, your costs don’t stabilize.

They skyrocket.

Success itself becomes expensive.

So what happens?

Big companies survive because they can afford to burn money for years.

Small companies die because one viral moment can destroy them financially.

The AI era will not create a thousand new unicorns.

It will create a few kings…

and a graveyard of startups that couldn’t afford their own popularity.


AI Is Creating the Biggest Monopoly Age Since the Industrial Revolution

This is not a fair market anymore.

Because the winners will not be the smartest innovators.

They will be the ones who control:

  • GPUs
  • power contracts
  • data center infrastructure
  • global chip supply chains
  • water access
  • mineral sourcing agreements

In other words:

The winners will be the ones who control the “factories” of intelligence.

That’s not software capitalism.

That’s industrial capitalism.

And industrial capitalism always ends the same way:

A few giants dominate.

Everyone else becomes dependent tenants.


The Future of AI: More Power, More Water, More Scarcity

And here’s what nobody wants to admit.

This is only the beginning.

Because today’s AI models are still “early.”

Tomorrow’s models will be:

  • larger
  • more multimodal
  • more real-time
  • more personalized
  • more always-on
  • more embedded in every device and service

Meaning the world is heading toward a future where AI is not used occasionally…

but constantly.

Every phone call.
Every message.
Every video.
Every search.
Every meeting.

And when that happens?

Electricity usage doesn’t grow slowly.

It explodes.

Cooling requirements explode.

Water usage explodes.

GPU demand explodes.

Rare earth demand explodes.

This is why the numbers look insane today.

Because they are just the trailer.

The full movie will be much darker.


The Coming Collapse Won’t Be Because AI Is Fake

AI is real.

AI works.

AI is powerful.

The collapse, if it comes, will not happen because the technology failed.

It will happen because the economics failed.

Because at some point, the world will ask:

“Is this intelligence worth this much electricity and water?”

And when that question becomes political, not technical…

things will change fast.

Governments will step in.
Energy regulations will tighten.
Water usage will be scrutinized.
Data centers will be protested.
AI taxes will become a reality.

And suddenly, the same companies that looked unstoppable…

will look fragile.


Final Truth: This AI Revolution Isn’t About Intelligence. It’s About Survival.

The world is obsessed with asking:

“How smart will AI become?”

But the real question is far more dangerous:

“How long can we afford to feed it?”

Because AI is not just a brain.

It’s a machine that consumes:

  • electricity
  • water
  • minerals
  • geopolitically sensitive supply chains
  • and billions of dollars

And the more the world depends on AI…

the more fragile the world becomes.

One disruption in Taiwan.
One mineral shortage.
One energy crisis.
One geopolitical escalation.

And suddenly, the “future” stops loading.

That is why veterans are shaken.

That is why they say the numbers are like nothing they’ve ever seen.

Because they’re not just looking at expenses.

They’re looking at the birth of a new global dependency.

A dependency so massive…

that even the richest tech companies may not control it.

The AI era isn’t just a revolution.

It’s a resource war dressed as innovation.

And the bill has only just arrived.

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Hi, I’m Nishanth Muraleedharan (also known as Nishani)—an IT engineer turned internet entrepreneur with 25+ years in the textile industry. As the Founder & CEO of "DMZ International Imports & Exports" and President & Chairperson of the "Save Handloom Foundation", I’m committed to reviving India’s handloom heritage by empowering artisans through sustainable practices and advanced technologies like Blockchain, AI, AR & VR. I write what I love to read—thought-provoking, purposeful, and rooted in impact. nishani.in is not just a blog — it's a mark, a sign, a symbol, an impression of the naked truth. Like what you read? Buy me a chai and keep the ideas brewing. ☕💭   For advertising on any of our platforms, WhatsApp me on : +91-91-0950-0950 or email me @ support@dmzinternational.com