Many e-commerce players have tried this before and failed. Will Meesho succeed?
Every three years, a new but well-funded e-commerce startup challenges the duopoly of Flipkart and Amazon India. Snapdeal made a run at it in 2015, Paytm Mall in 2018, and it’s Meesho in 2021. Access to capital was not a problem for Snapdeal and Paytm Mall as they were backed...