Category "New Business Launch"

The Journal Entry #022 : When Giants Fall : The Billion-Rupee Corporate Collapses That Changed India

A famous brand can disappear. Your money can disappear with it. “If a company is famous, it must be safe.” Millions of Indian investors believed this. They invested in companies that dominated television advertisements, cricket sponsorships, airports, education, telecom, aviation and banking. Some were worth billions. Some were India’s largest...

Journal Entry #004 : The Biggest Lie in the Handloom Industry Isn’t About Handlooms

The day I entered the handloom industry, I expected to learn about fabrics, looms, yarn counts, dyes, and weaving techniques. Instead, I learned something far more disturbing. The biggest problem wasn’t weaving. It was trust. Every product seemed to carry a beautiful story. “Handmade.” “Artisan-made.” “Natural.” “Eco-friendly.” “Traditional.” But when...

The Business Graveyard: Why Most Founders Quit Before Their Company Has a Chance to Win

Every successful business you admire today has one thing in common that nobody talks about. It survived long enough. People celebrate billion-dollar valuations, successful IPOs, and founders on magazine covers. What they don’t see are the thousands of days when those founders questioned everything. The unpaid bills. The sleepless nights....

11.11: The Quiet Luxury Revolution That Indian Handloom Brands Still Haven’t Understood

The Brand That Didn’t Scream… But Built Authority In an industry addicted to noise, discounts, and “Buy 2 Get 3 Free” chaos, 11.11 / eleven eleven chose silence. No aggressive ads. No mass production. No compromise. Founded in 2008 by Shani Himanshu and Mia Morikawa, the brand built itself on...

Stop Being Busy. Start Moving Forward

Here’s the brutal truth nobody tells you when you’re stuck in the 9–5 grind: You’re not tired because you’re working hard. You’re tired because most of what you’re doing doesn’t actually matter. Busy has become a status symbol. Back-to-back meetings. Endless calls. A to-do list that multiplies faster than you...