I thought it would be a good time to reflect on the 5 key lessons Steve Jobs and Apple have taught us about how to brand a product. The six primary steps of branding usually are: research, values, messaging, education, experiences, and perception. But for Apple, there is more to...
Entrepreneurs need to ask some serious questions before launching an ecommerce website. Mat Carpenter’s story is, one supposes, mostly positive. Mat, who seemingly hates glitter, opened his business, Send Your Enemies Glitter, almost as a joke. For $9.99 the company would send one of your many enemies an envelope full...
India has a long history of migration. More than a century ago, large numbers of Indian migrants – many of them involuntary ones – moved to Africa, the Caribbean and within the Indian subcontinent itself. Some of the top destinations of Indian migrants in more recent decades include Persian Gulf...
A trademark can be defined as the unique identity that makes your product or service stand out from the rest. The unique identity or expression can be a logo, photograph, slogan, word, sound, smell, color combination or graphics. Most of the businesses usually look for registration of logo or name...
You may think that business is all about profit, business people are unethical and business in general is a black art of guile and greed. Over the years in my experience, I have found this to be mostly untrue. The story that business people are bad and what they do...
Most of us Founders have never raised capital, including me, so when we dig in for the first time, we’re mostly guessing how the game is played. And friends — it is indeed a game. The problem with this game is that as Founders, the odds are stacked way against...
Warren Buffett’s advice for investors: ‘Rule No. 1: Never lose money. Rule No. 2: Never forget rule No.1‘. He is the most successful investor in the world, turned 90 on last Sunday. Buffet has a net worth of $86 billion. The chairman and the chief executive officer of investment firm...
Lessons one can learn from the death of SSR. Some brutal truths of life came out which we have been ignoring and not taking it seriously, after the sudden demise of SSR. Celebrities never batted an eye on SSR when he was alive. A lot of celebrities posted their fake...
Every now and then, some of our friends are bitten by the entrepreneurial bug. They tire of the corporate routine, the work hours and travel, and the thanklessness of working for someone else. Some of us are poked to offer advice and take sides. I take the side of employment...
The sheen of gold has always been irresistible to Indians. We’ve been historically inclined to acquire gold jewellery in the belief that it is symbolic of high economic status. It was also considered prudent, at one time, to invest in gold. However, with recent fluctuations in gold prices, it is...
