Category "Advice"

How to Brand Your Product like Apple products?

- - Advice

I thought it would be a good time to reflect on the 5 key lessons Steve Jobs and Apple have taught us about how to brand a product. The six primary steps of branding usually are: research, values, messaging, education, experiences, and perception. But for Apple, there is more to...

India is a migration superpower

- - Advice

India has a long history of migration. More than a century ago, large numbers of Indian migrants – many of them involuntary ones – moved to Africa, the Caribbean and within the Indian subcontinent itself. Some of the top destinations of Indian migrants in more recent decades include Persian Gulf...

Why It’s a Good Idea to Register Your Trademark

- - Advice

A trademark can be defined as the unique identity that makes your product or service stand out from the rest. The unique identity or expression can be a logo, photograph, slogan, word, sound, smell, color combination or graphics. Most of the businesses usually look for registration of logo or name...