The D2C Bloodbath: Why Your Fashion Brand Is Bleeding Money — And How a HyperScale Strategy Saves You Before It’s Too Late
You already know the ugly truth. Platforms happily swallow 25–30% of your selling price without blinking. And founders? They celebrate “visibility” while drowning in unprofitability. This isn’t business. This is self-inflicted euthanasia dressed as “growth”. If you’re building a D2C fashion brand in India today, here’s the brutal reality: Increasing...









