Consumers buy for all kinds of reasons other than price. And yet so many online businesses, eCommerce stores, and retailers expend too much energy and profits appealing to low-price shoppers. You don’t need to play that game. Selling at higher prices increases profit margins, reduces your dependence on sales volume,...
Startups are often built at the expense of Founders long before they are built for our benefit. From the outside, people see us at the top of the corporate ladder (even if that ladder only has one rung!) and think that we’re running shit. That’s not how this works. We don’t...
There is no success mantra to become a successful entrepreneur, as the path to becoming a successful entrepreneur can vary depending on your skills and experience. However, some key things that are necessary for success include: • Having a clear vision for what you want to achieve. • Being able...
If there is one thing that this pandemic has taught us, then it is the need to have multiple sources of income to stay safe and secure. Having only one business is not enough to survive on. When a pandemic or a recession hits, every company starts laying off people....
People start their business with a bang. But within a few years, they shut down their businesses. Do you know why? It’s because of the CASH FLOW! And we all know “Cash is King!” Since businesses couldn’t manage the cash flow, they are left with no option other than to...
1. ??? ??? ??? ????? ???? ???????? ? Why would somebody choose you over hundreds of other people.? Literally no system or no process in the world can help you scale except trust. We can only scale with trust. So the most important thing is how can we build trust....
I thought it would be a good time to reflect on the 5 key lessons Steve Jobs and Apple have taught us about how to brand a product. The six primary steps of branding usually are: research, values, messaging, education, experiences, and perception. But for Apple, there is more to...
Entrepreneurs need to ask some serious questions before launching an ecommerce website. Mat Carpenter’s story is, one supposes, mostly positive. Mat, who seemingly hates glitter, opened his business, Send Your Enemies Glitter, almost as a joke. For $9.99 the company would send one of your many enemies an envelope full...
India has a long history of migration. More than a century ago, large numbers of Indian migrants – many of them involuntary ones – moved to Africa, the Caribbean and within the Indian subcontinent itself. Some of the top destinations of Indian migrants in more recent decades include Persian Gulf...
A trademark can be defined as the unique identity that makes your product or service stand out from the rest. The unique identity or expression can be a logo, photograph, slogan, word, sound, smell, color combination or graphics. Most of the businesses usually look for registration of logo or name...
