Hi, I’m Nishanth Muraleedharan (also known as Nishani)—an IT engineer turned internet entrepreneur with 25+ years in the textile industry. As the Founder & CEO of "DMZ International Imports & Exports" and President & Chairperson of the "Save Handloom Foundation", I’m committed to reviving India’s handloom heritage by empowering artisans through sustainable practices and advanced technologies like Blockchain, AI, AR & VR. I write what I love to read—thought-provoking, purposeful, and rooted in impact. nishani.in is not just a blog — it's a mark, a sign, a symbol, an impression of the naked truth. Like what you read? Buy me a chai and keep the ideas brewing. ☕💭 For advertising on any of our platforms, WhatsApp me on : +91-91-0950-0950 or email me @ support@dmzinternational.com
In recent years, the fashion industry in India has witnessed a significant shift towards sustainability and inclusivity, with a growing emphasis on natural fibers. India, blessed with an abundance of natural resources, including cotton, silk, jute, wool, and linen, holds immense potential for the production of sustainable textiles. This blog...
The spinning industry in Tamil Nadu, which comprises the South Indian Spinners Association (SISPA), Open End Spinning Mills Association (OSMA), and India Spinning Mill Owners Association (ISMA), is facing a severe financial crisis. In response to the mounting operating costs and unprecedented losses, these associations have made the difficult decision...
Handlooom.com takes pride in being the first and only brand in India to offer a comprehensive 1-year warranty on all handmade handloom products. This warranty not only demonstrates our commitment to delivering the highest quality handloom clothing but also ensures that customers are investing in meticulously crafted items. In an...
In today’s world, sustainability has become a crucial topic, but one area that often goes unnoticed is the fashion industry. We often overlook the harmful impact of synthetic fibers, such as polyester and nylon, which are widely used in clothing production. These materials contribute to microfiber pollution, responsible for a...
Handloom products, renowned for their craftsmanship and sustainability, have garnered immense popularity among conscious consumers. Unfortunately, amidst the rise in demand, unscrupulous brands and shops have emerged, deceiving customers with misleading claims and charging exorbitant prices for substandard goods. To navigate this treacherous landscape, it is crucial for consumers to...
In a world grappling with the consequences of fast fashion, where synthetic fibers dominate the market, India stands at a critical juncture. While the hazards of petroleum byproducts like polyester and nylon are widely recognized, Indian customers are still largely unaware of the impact of synthetic fibers on the environment...
The “SaveHandloom.org“, Public Charitable Trust, is dedicated to promoting and preserving the traditional art of handloom weaving. One of its key objectives is to raise awareness and advocate for the use of handloom products in various sectors, such as schools, hospitals, and hotels. By incorporating handloom textiles into these industries,...
In the enchanting realm of handlooms, where skilled weavers and artisans bring threads to life, a not-for-profit organization is making a difference. The Save Handloom Foundation www.savehandloom.org, headquartered in Bengaluru, India, is on a mission to eradicate poverty among these talented craftsmen and women. Through their innovative approach, they aim...
In the world of direct-to-consumer (D2C) brands, standing out from the competition is crucial for success. One powerful tool that D2C brands have at their disposal is attractive packaging. The packaging of a product serves as a visual representation of the brand, and when executed effectively, it can attract and...
In the ever-evolving world of fashion, women’s accessories play a vital role in enhancing and personalizing one’s style. From elegant jewelry pieces to functional handbags and stylish hats, these accessories have the power to transform an outfit and make a fashion statement. In this article, we will explore a wide...
