Hi, I’m Nishanth Muraleedharan (also known as Nishani)—an IT engineer turned internet entrepreneur with 25+ years in the textile industry. As the Founder & CEO of "DMZ International Imports & Exports" and President & Chairperson of the "Save Handloom Foundation", I’m committed to reviving India’s handloom heritage by empowering artisans through sustainable practices and advanced technologies like Blockchain, AI, AR & VR. I write what I love to read—thought-provoking, purposeful, and rooted in impact. nishani.in is not just a blog — it's a mark, a sign, a symbol, an impression of the naked truth. Like what you read? Buy me a chai and keep the ideas brewing. ☕💭 For advertising on any of our platforms, WhatsApp me on : +91-91-0950-0950 or email me @ support@dmzinternational.com
2023 and beyond are shaping up to be exciting years for eCommerce. With the market growing rapidly, eCommerce companies need to be strategic in their marketing efforts to succeed. Digital marketing has proven to be an effective tool for eCommerce brands, but it requires an understanding of the latest trends...
How to tell natural and synthetic fabrics WITHOUT a burnt test! Let Evelyn Wood show you the methods she use to identify natural fabric fibre and synthetic fabric fibre when you’re at the shop! she also show you how to train yourself to get good at identifying fabrics types! Learn...
In today’s world, consumers are increasingly looking for sustainable and eco-friendly options in their shopping choices. Handlooom.com, an e-commerce website, has positioned itself as a leader in providing handloom products made of only natural fibers, such as cotton, silk, wool, and hemp. In this article, we will explore the features...
“Is there some point at which I feel like I’m actually qualified to be a startup Founder? It seems like everywhere I turn I’m constantly reminded that there’s something I don’t know or somewhere I’m falling short. When do I feel like I’ve got this thing figured out?” The way to...
The powerloom industry is resorting to illegal practices in producing handloom reserved items and selling them as handloom in domestic markets at a premium price. Such violation of the Handloom Reservation Act is severly affecting the livelihoods of weavers. The government should take immediate steps to invent a device to...
Natural fiber clothing is back in style, and there’s a very good reason why. Not only do they breathe better than their synthetic counterparts, but they are also much more eco-friendly than the traditional stuff you’re used to seeing on the racks at your local department store. One of the...
It is the top question in the mind of many people, irrespective of if you are a CEO, Business Head, Product Manager or Marketer. And if you are chasing non-linear growth, you need a system that systematically and continuously brings in news users. This is where ‘growth loops’ come in....
Every eCommerce business aims to achieve an improved level of customization, personalization, and operational efficiency to compete in this increasingly fast-paced digital environment. The easiest way to do it is by adopting artificial intelligence (AI). A report by Mckinsey & Company highlighted how implementing AI can bring in 20% extra revenue in...
How to boost conversions with behavior science? Have you ever picked the larger popcorn at your movie, thinking it was really economical? Are you curious about how businesses use psychology and economics to influence your decisions? Behavioral science is a field that studies how humans make decisions and how businesses...
6 of the most popular online businesses to start right now Many online businesses are easy to start because they require low overhead and are simple to set up. The time commitment depends on how much money you want to earn. A possible recession, continued inflation, and ongoing layoffs have...
