Hi, I’m Nishanth Muraleedharan (also known as Nishani)—an IT engineer turned internet entrepreneur with 25+ years in the textile industry. As the Founder & CEO of "DMZ International Imports & Exports" and President & Chairperson of the "Save Handloom Foundation", I’m committed to reviving India’s handloom heritage by empowering artisans through sustainable practices and advanced technologies like Blockchain, AI, AR & VR. I write what I love to read—thought-provoking, purposeful, and rooted in impact. nishani.in is not just a blog — it's a mark, a sign, a symbol, an impression of the naked truth. Like what you read? Buy me a chai and keep the ideas brewing. ☕💭 For advertising on any of our platforms, WhatsApp me on : +91-91-0950-0950 or email me @ support@dmzinternational.com
In the enchanting realm of handlooms, where skilled weavers and artisans bring threads to life, a not-for-profit organization is making a difference. The Save Handloom Foundation www.savehandloom.org, headquartered in Bengaluru, India, is on a mission to eradicate poverty among these talented craftsmen and women. Through their innovative approach, they aim...
In the world of direct-to-consumer (D2C) brands, standing out from the competition is crucial for success. One powerful tool that D2C brands have at their disposal is attractive packaging. The packaging of a product serves as a visual representation of the brand, and when executed effectively, it can attract and...
In the ever-evolving world of fashion, women’s accessories play a vital role in enhancing and personalizing one’s style. From elegant jewelry pieces to functional handbags and stylish hats, these accessories have the power to transform an outfit and make a fashion statement. In this article, we will explore a wide...
India’s rich heritage of handloom textiles is admired globally for its intricate weaves, vibrant colors, and timeless appeal. However, amidst this cultural treasure trove, a growing concern has emerged regarding the prevalence of fake handloom products in the market. Unscrupulous sellers take advantage of the demand for handloom clothing, deceive...
In the world of Direct-to-Consumer (D2C) brands, establishing a strong visual identity is crucial for standing out in a crowded marketplace. One of the key elements of this visual identity is a well-designed logo. A logo serves as the face of a brand, representing its values, personality, and mission. It...
Corporate Social Responsibility (CSR) has emerged as a powerful tool for businesses to contribute to society. In India, CSR funding has the potential to play a pivotal role in revitalizing the handloom sector, supporting weavers, and preserving traditional art forms. This article aims to outline the process and steps that...
GlobalDesi is a popular Indian fashion brand that has achieved significant success in the women’s apparel and accessories market. The brand was founded in 2007 by Anita Dongre, a renowned fashion designer in India. Here are some key success points of GlobalDesi that you can consider while starting your own...
Launching a new brand in the competitive apparel market requires careful planning and execution. Here are some key considerations to keep in mind when launching your brand for women and girls in India: 1. Target Audience: Clearly define your target audience, considering factors such as age, preferences, and location. This...
India’s fashion market is worth $50 Billion ? Zudio has cracked the code to this industry ? Here’s how they’re beating existing fashion giants ? Context ? Zudio has been a silent killer in India’s fashion market. Rising slowly to take away market share from giants like Westside, Reliance, Max,...
**Factors that Affect the Price of Handloom Products** 1. Quality of Materials: The quality of materials used in a handloom product can greatly affect its price. Higher quality materials, such as silk or cashmere, can be more expensive than synthetic materials. Additionally, materials that are locally sourced or sustainably produced...
