Category "New Business Launch"

Beyond the Bling: Decoding the Rise of Celebrity Apparel Brands in India

The Indian apparel industry is a behemoth, and it’s only getting bigger. With a projected market size of $10,683 billion by FY27, it’s no surprise that celebrities are increasingly dipping their toes into the fashion pool. But what’s the secret sauce behind the success of these celebrity-backed apparel brands? The...

Handlooom.com: Revolutionizing the Handloom Industry with Authenticity and Integrity

The handloom industry in India has a rich heritage and plays a vital role in preserving traditional craftsmanship. However, in recent times, there have been concerns regarding the adulteration of handloom products with synthetic fibers, compromising their authenticity and quality. In the midst of this, Handlooom.com emerges as a beacon...

Empowering Customers and Preserving Handloom Craftsmanship: A Game-Changing Initiative by Handlooom.com

The handloom industry in India has been grappling with numerous challenges, including the rise of counterfeit handloom products and sellers. These fake products not only pose a threat to the livelihoods of weavers and artisans but also deceive customers who are unaware of their authenticity. In an effort to combat...

Nita Ambani Inaugurates Reliance Retail’s First Swadesh Standalone Store in Hyderabad

Nita Ambani, the Founder and Chairperson of Reliance Foundation, has recently inaugurated Reliance Retail’s first Swadesh standalone store in Hyderabad. This store aims to promote and support Indian craftwork by offering a collection of handmade products by skilled artisans using traditional techniques and local materials. The launch event witnessed the...

Crafting a Profitable Handloom Business in the Digital Age

Starting a startup selling handloom products online through an e-commerce website and marketplaces can present certain roadblocks and challenges. Here are some key points to consider: 1. Roadblocks: – Competition: The handloom industry is highly competitive, and there may be numerous other sellers offering similar products online. – Brand Awareness:...

Ensuring Authenticity in Handloom Purchases: The Role of Handlooom.com

Handloom products have long been cherished for their quality, design, and contribution to the heritage of traditional weaving techniques. However, with the rise of powerloom textiles and the influx of synthetic fibers, customers face challenges in distinguishing between genuine handloom and fake products. This blog explores the difficulties faced by...