The ₹10,000 Crore Luggage Giant That Lost Its Way — Why VIP Isn’t a VIP Anymore
💼Truths That Don’t Travel Light There was a time when VIP suitcases weren’t just travel bags — they were status symbols. Weddings, foreign trips, hostel goodbyes — the first thing Indian families packed was a VIP. It wasn’t about the price tag; it was about pride. But today, the brand...