India’s Strange Retail Paradox: Why Cheap Products Are Booming — Yet Premium Brands Are Quietly Winning
India’s consumer market is going through an identity crisis. On one side, you have 500 million people hunting for the cheapest deal possible, buying T-shirts for ₹199 and mixer grinders that break faster than your New Year resolutions. On the other side, you have premium D2C brands selling ₹2,500 face...








