What Is Website Simplicity — and Why Most E-commerce Sites Are Failing at It
Website simplicity is not about “looking minimal.” That’s Instagram nonsense. Website simplicity is about zero thinking required. If a 60-year-old first-time internet user and a 16-year-old dopamine-fried Gen-Z kid can both buy without calling you, WhatsApping you, or rage-quitting — congratulations, you’ve nailed it. Most e-commerce sites haven’t. They’re digital...









