Nita Ambani, the Founder and Chairperson of Reliance Foundation, has recently inaugurated Reliance Retail’s first Swadesh standalone store in Hyderabad. This store aims to promote and support Indian craftwork by offering a collection of handmade products by skilled artisans using traditional techniques and local materials. The launch event witnessed the presence of renowned personalities such as Sania Mirza, PV Sindhu, Namrata Shirodkar, and others. Nita Ambani expressed her vision to expand the Swadesh brand internationally, thereby providing global recognition to the talented Indian craftsmen and craftswomen.
Nita Ambani with master artisans at the inauguration of the Swadesh store, in Hyderabad.
The Significance of Swadesh:
Swadesh represents the essence of ‘Make in India’ and serves as a platform to honor and sustain the country’s skilled craftsmen and craftswomen. These artisans are the pride of India, and through Swadesh, Nita Ambani aims to showcase their talent and craftsmanship on a global level. The store’s inauguration marks a significant step towards preserving and promoting India’s traditional arts and crafts.
The Swadesh Store Experience:
Located at Alcazar Mall in Jubilee Hills, Hyderabad, the Swadesh store spans across an impressive 20,000 square feet. The store offers visitors a curated collection of products made entirely by hand, using traditional techniques and locally sourced materials. The diverse range of offerings includes food items, clothing, handicrafts, textiles, and more, sourced from different parts of India.
With the unique ‘scan and know’ feature, customers can learn about the story and makers behind each product, enhancing their understanding and appreciation for the craftsmanship involved. This feature allows customers to connect with the artisans and gain a deeper insight into the rich cultural heritage of India.
Swadesh goes beyond providing a platform for artisans to showcase their creations; it also offers customization services. Customers can personalize their purchases, ensuring that each item is tailored to their preferences. This personalized touch adds a sense of exclusivity and uniqueness to the products, making them even more special.
The Farm-to-Table Cafe:
To enhance the overall shopping experience, the Swadesh store includes a farm-to-table cafe. This cafe offers visitors the opportunity to unwind and indulge in delectable dishes made from locally sourced ingredients. The emphasis on using fresh and sustainable produce aligns with Reliance Foundation’s objective of providing sustainable livelihood opportunities for artisans.
Nita Ambani’s Vision for Swadesh:
During the launch event, Nita Ambani expressed her excitement about expanding the Swadesh brand beyond India’s borders. She emphasized the importance of giving Indian craftsmen and craftswomen the global recognition they deserve. Ambani plans to introduce Swadesh stores in international markets, including the United States and Europe, thereby showcasing the incredible talent and creativity of Indian artisans to a global audience.
The inauguration of Reliance Retail’s first Swadesh standalone store in Hyderabad marks a significant milestone in promoting and preserving India’s traditional arts and crafts. Nita Ambani’s vision to expand Swadesh internationally reflects her commitment to providing Indian craftsmen the recognition they richly deserve. With its curated collection of handmade products, customization services, and commitment to sustainability, Swadesh offers a unique shopping experience while empowering artisans and supporting local communities. As Swadesh ventures into international markets, it will continue to serve as a proud ambassador of India’s rich cultural heritage and craftsmanship.