Big Billion Days 2025: The Report Card & The Smokescreen
Flipkart’s Big Billion Days (BBD) is supposed to be the crown jewel of Indian e-commerce festival sales. But in 2025, it’s looking more like a cracked tiara. Customers, sellers, analysts—all have questions. Did Flipkart overpromise? Did sellers lose money? And how does this circus compare to Amazon’s Great Indian Festival...









