Why Gen-Z is Walking Past Malls and Falling in Love with Instagram Brands
📱Scroll. Click. Buy. Repeat. Welcome to the great retail identity crisis. While you’re dodging YouTube ads for “Flat 50% Off” from a department store that still thinks Orkut is cool, brands like Snitch, Bewakoof, Rare Rabbit, and The Pant Project are dancing through your Instagram feed, sliding into your DMs,...









