Monthly Archives: January 2026

Why an ₹100 Product Needs to Sell at ₹1,000 — And What This Means for Fashion in the Age of Ultra-Fast Fashion

Let’s start with the line that triggers founders and customers alike: If your product costs ₹100 to make, you should sell it for ₹800. If you want breathing room, sell it for ₹1,000. At first glance, it sounds like daylight robbery. At second glance, it’s basic survival. Because that ₹100...