Hi, I’m Nishanth Muraleedharan (also known as Nishani)—an IT engineer turned internet entrepreneur with 25+ years in the textile industry. As the Founder & CEO of "DMZ International Imports & Exports" and President & Chairperson of the "Save Handloom Foundation", I’m committed to reviving India’s handloom heritage by empowering artisans through sustainable practices and advanced technologies like Blockchain, AI, AR & VR. I write what I love to read—thought-provoking, purposeful, and rooted in impact. nishani.in is not just a blog — it's a mark, a sign, a symbol, an impression of the naked truth. Like what you read? Buy me a chai and keep the ideas brewing. ☕💭 For advertising on any of our platforms, WhatsApp me on : +91-91-0950-0950 or email me @ support@dmzinternational.com
💪Because 1% is still a door. And legends are built when others stop knocking. Success isn’t speed. It’s compounding. Amazon didn’t make a profit for 9 long years. Today, it earns more than ₹15 lakh every single second — more than what many businesses make in an entire year. That...
Welcome to modern India — where groceries arrive faster than an ambulance, but humanity moves slower than a traffic jam. Blinkit, Zepto, Swiggy Instamart — and the once-hyped Dunzo — built their billion-dollar empires on a dangerous promise: “10-minute delivery.” It sounded futuristic. But behind the shiny app icons lies...
Let’s face it — India’s startup dream in 2025 looks more like a hangover than a celebration. According to Tracxn data shared with Financial Express, 11,223 startups shut down this year, a 30% jump from 8,649 closures in 2024. That’s not just a few bad apples — that’s a system...
🕉️ (An explosive Nishani.in thought piece) ⚖️ The Illusion of “Personal” Karma We’ve all been taught the simplified version — “What goes around comes around.” Do good, and life rewards you. Do bad, and life slaps you. Neat theory. But dangerously incomplete. Because karma isn’t a solo journey. It’s a shared...
💥 —When Amazon sneezed, the internet caught the flu. A major outage at Amazon Web Services (AWS) — yes, the invisible giant that quietly runs most of the internet — just reminded the world of one disturbing truth: we’ve handed too much power to too few companies. Snapchat crashed. Reddit...
There’s power. There’s money. And then, there’s Adani — where power meets money. India’s biggest mystery isn’t who’s winning elections. It’s who’s winning India itself. The ₹33,000 Crore Question When a foreign newspaper revealed that the Indian government allegedly wanted LIC — our own Life Insurance Corporation — to invest...
🚀 (A true “from zero to hero” story in India’s e-commerce world) 🌱 The Beginning In 2015, two IIT Delhi graduates — Vidit Aatrey and Sanjeev Barnwal — started Meesho in Bengaluru with one simple idea: “What if anyone could start their own online shop right from their phone?” At...
There’s a funny thing about luck. It never sends you a calendar invite. It just shows up — unannounced, unpredictable, and often right when you’re about to give up. People love to say, “He’s lucky.” But luck without preparation is just a missed opportunity. And preparation without patience is just...
A Week That Shook India’s Conscience (By Nishani | Nishani.in) It wasn’t just another week of bad news. It was a mirror held up to a society that has lost its moral GPS. In just a few days — from Maharashtra to Karnataka, from Himachal to Madhya Pradesh — the...
If there’s one rule that’s built every real company I’ve ever started, it’s this one. “Just make it exist first. You can make it good later.” It sounds simple. But it’s the line that separates dreamers from doers — and survivors from storytellers. When I started DreamFriendz, I had nothing...
