Followers are noisy. Positioning is power.
Virat Kohli has 274 million followers on Instagram. Roger Federer has 13 million. Instagram logic screams. Marketing logic smiles calmly and walks away. Because Kohli endorses Noise. Federer represents Rolex. And that, right there, is Branding 101 that most people fail spectacularly. Big numbers don’t build big brands Let’s be...









