Posts by: Nishanth Muraleedharan

Hi, I’m Nishanth Muraleedharan (also known as Nishani)—an IT engineer turned internet entrepreneur with 25+ years in the textile industry. As the Founder & CEO of "DMZ International Imports & Exports" and President & Chairperson of the "Save Handloom Foundation", I’m committed to reviving India’s handloom heritage by empowering artisans through sustainable practices and advanced technologies like Blockchain, AI, AR & VR. I write what I love to read—thought-provoking, purposeful, and rooted in impact. nishani.in is not just a blog — it's a mark, a sign, a symbol, an impression of the naked truth. Like what you read? Buy me a chai and keep the ideas brewing. ☕💭   For advertising on any of our platforms, WhatsApp me on : +91-91-0950-0950 or email me @ support@dmzinternational.com

Unraveling Fabric Authenticity: The Role of Lab Testing, Challenges, and Handlooom.com’s Ethical Commitment

In the world of textiles, determining the authenticity and composition of fabrics is an intricate process, often requiring advanced testing methods and expert analysis. Lab testing plays a pivotal role in deciphering the authenticity of fabrics, uncovering whether they are handcrafted or powerloom-produced and whether they consist solely of natural...

Handlooom.com: Revolutionizing the Handloom Industry with Authenticity and Integrity

The handloom industry in India has a rich heritage and plays a vital role in preserving traditional craftsmanship. However, in recent times, there have been concerns regarding the adulteration of handloom products with synthetic fibers, compromising their authenticity and quality. In the midst of this, Handlooom.com emerges as a beacon...

Empowering Customers and Preserving Handloom Craftsmanship: A Game-Changing Initiative by Handlooom.com

The handloom industry in India has been grappling with numerous challenges, including the rise of counterfeit handloom products and sellers. These fake products not only pose a threat to the livelihoods of weavers and artisans but also deceive customers who are unaware of their authenticity. In an effort to combat...